CATEGORY | Visual System

OBJECTIVE | 
Develop a visual system for an existing design conference.

APPROACH | Typography & Editorial Design
DesignThinkers is Canada's largest annual graphic design conference with a mission to gather diverse perspectives to explore the process of design and creativity. 
The them for 2020 is Voice On. Seeing things from different perspetives is crucial during the design process. Voice On signifying that DesignThinkers provides a platform for designers to share their ideas and let them be heard. 
The split text effect mimics the sound wave while talking. The saturation color express the excitement and the noise of heated discussion.
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